Monday, June 16

| BENEFIT | Brow Bar Opening Night | Myer Adelaide City |

It is finally here! Adelaide NOW has its very own Benefit Brow Bar in Myer, Adelaide City!

I was lucky enough to receive an invite to the Benefit Brow Bar opening night & it did not disappoint. 
Come along with me on the night and see Benefit's new digs here in Adelaide. Welcome Benefit!

Photo credit : Benefit Australia

Beautiful cupcakes were in abundance. Well done Benefit, you know the way to a girls heart :)

I enjoyed a fun pink cupcake filled evening chatting all things beauty with the girls from Benefit. 
Below, a picture of some of the Adelaide beauty, fashion, and lifestyle blogger ladies in attendance. All smiles :)


L-R: Myself, Sarah A Beautiful Story, Susan Fashion Adventurer, & Ammy Ammyranth

Fellow blogger Monnie looking stunning whilst having her makeup applied by beautiful Miss Kitty, Myer Benefit Counter Manager and Adelaide beauty blogger extraordinaire (I am loving Kitty's mermaid-esqe blue hair).

Photo credit: Benefit Australia
I have heard much about Benefit Brow bars from friends and interstate beauty bloggers and was interested to learn more. The hallmark of the evening was an insightful brow makeover by brow artist Jess. Jess gave us the best tips to achieve the perfect brow.

In the photos below you will see the process of a Benefit brow makeover, taking you from now to WOW! :)

STEP 1: First step is to measure where the eyebrow starts, deciding where the arch should be, and deciding where the eyebrow ends. These measurements are key to shaping the perfect brows for you individually.

STEP 2: Tinting the brows. After deciding which colour most compliments your complexion & hair colouring, a tint is mixed and applied. Tints usually last 2-3 weeks.

STEP 3: Once the brows have been tinted they are then waxed and tweezed to your desired shape. The 3 step process is quick (approx 20 minutes) & could easily be completed during your lunch break. Benefit makes brows easy!

Below - Jess can be seen applying the brow tint to Rachel's brows. The achieved brow look was beautiful on Rachel. A small amount of Benefit brow powder was used to subtly extend the tail of the brow. It's amazing how a manicured brow can contribute to a more polished appearance.

Photo credit: Benefit Australia

At the end of the evening Benefit kindly gifted attendees with a gorgeous 'goodie-bag' full of Benefit products to try & an invite to experience our very own Benefit Brow MakeoverI have already enjoyed my Benefit brow make over and can't wait to share it with you!

Thank you to the amazing Benefit team who are always so much fun!
 I wish you all the best at your fabulous new Adelaide counter. 

Photo credit: Benefit Australia
L-R: Jen | Steph | myself | Mayanthi | Amy.

Thank you for joining me at the Benefit Brow bar launch night. I hope you will pop into Benefit Myer Adelaide City counter to have a play with the beautiful products and meet the gorgeous & welcoming Benefit girls. 

My NEXT post will feature my Benefit Brow Bar experience as well as a look at what was in my Benefit 'goodie bag' :)

Have you visited the Benefit Brow Bar at Myer in Adelaide's CBD yet?

What are your favourite products from Benefit?


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Disclosure: All views are honest and 100% my own. I did receive a complimentary invitation to this event and product samples as gifts for attending. I did not receive monetary compensation to attend the event / mention 'gifted' products, nor publish this post. Thank you.


  1. lucky of you to be in this event. How I wish I could attend events like these too.

  2. Hi Emmy :) Yes very lucky indeed. Benefit have such a positive and uplifting brand personality. They're just gorgeous! I hope you are having a beautiful day x.k



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